Volume 10 Number 3 (Sept. 2020)
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IJEEEE 2020 Vol.10(3): 222-228 ISSN: 2010-3654
doi: 10.17706/ijeeee.2020.10.3.222-228

The Influence of Social Network Service and Experiential Marketing on Internet Marketing

Yao-Ping Peng
Abstract—In the context of giving consumers more power and putting more emphasis on interaction between network users, information exchange and collaboration between people is promoted through the network. Its model is more user-centric, and web users are both browsers and makers of website contents. To explore the proposed conceptual model, which includes experiential marketing and social network service as independent variable and customer loyalty as dependent variable, users from Facebook are included in the sampling frame. Findings show environmental cost is the main determinant of product competitive advantage that influences Taiwanese SMEs internationalization.

Index Terms—Experiential marketing, social network service, customer loyalty.

Business School, Yango University, Fuzhou, China (e-mail: s91370001@mail2000.com.tw).

Cite: Yao-Ping Peng, " The Influence of Social Network Service and Experiential Marketing on Internet Marketing," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 10, no. 3, pp.222-228, 2020.

Copyright © 2020 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).


General Information

ISSN: 2010-3654 (Online)
Abbreviated Title: Int. J. e-Educ. e-Bus. e-Manag. e-Learn.
Frequency: Quarterly
Editor-in-Chief: Prof. Kuan-Chou Chen
Executive Editor: Ms. Nancy Lau
Abstracting/ Indexing: EBSCO, Google Scholar, Electronic Journals Library, QUALIS, ProQuest, INSPEC (IET)
E-mail: ijeeee@iap.org
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