Abstract—In this study, an innovative adoption of E-commerce models including C2B, B2C, A2C, A2B and B2B for excellence education systems regarding the thesis definition and examination is proposed. Prioritization of these models is performed by considering the imminent strength and potential of each model itemized by some criteria using AHP and fuzzy AHP. Results revealed that the first preferable model is C2B by which the most effective results can be obtained in academic systems. So, this model can be useful not only as a business model for the academic institutions and worldwide universities to manage their financial affairs and enhance their relations with industrial and commercial societies, but also as a preventing method for ill-managed projects or even as a prohibiting tool for plagiarism.

Index Terms—Analytic hierarchy process (AHP), e-commerce, excellence education, fuzzy AHP.

The author is with Faculty of Management & Social Sciences, Islamic Azad University, North Tehran Branch, Tehran, Iran (email: sama.raziei@yahoo.com).

Cite: Sama Raziei, "Evaluation of the Implementation of C2B, B2C, B2B, A2C and A2B Models of e-Commerce in Excellence Education System of Academic Institutions Using AHP and Fuzzy AHP," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 10, no. 1, pp. 13-24, 2020.