Factors That Affect the Decisions for Buying Goods and Service on the Internet, Kasem Bundit University
Index Terms—Consumer behavior, factors affecting, online marketing, online shopping.
Kitimaporn Choochote is with Department of Information Technology and Communication, Prince of Songkla University, Phuket Campus, Phuket, 83120, Thailand (email: firstname.lastname@example.org).
Sureeporn Kiatchalermporn is with Faculty of Business Administration, Kasem Bundit University, Bangkok, Bangkok, 10250, Thailand.
Cite: Kitimaporn Choochote, Sureeporn Kiatchalermporn, "Factors That Affect the Decisions for Buying Goods and Service on the Internet, Kasem Bundit University," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 7, no. 1, pp. 36-50, 2017.
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