Abstract—Perception of consumers when surfing the web for products has been heavily influenced by various factors such as risks, trust issues and uncertainty. Here we study the influence of perceived risk on consumers during the process of adoption of e-commerce. With the reference of the Technology Acceptance Model (TAM), the key issues being listed as the perception of the consumers influencing their decisions have been addressed in order to understand why the people want to use an online service for perception or discard their purchase.

Index Terms—Perceived risk, technology acceptance model, trust and uncertainty.

R. Yazdanifard is with Limkokwing University of Creative Technology in Center Of Post Graduate Studies and Faculty of Information and Communication Technology located in Cyberjaya, Malaysia. UCI (Unity College International) was his previous Employer (e-mail: rashadyazdanifard@yahoo.com).
M. Menon is with Limkokwing University of Creative Technology, Malaysia as a Design Coordinator and lecturer in Event Management (e-mail :meera@limkokwing.edu.my).
M. R. Islam is with Limkokwing University of Creative Technology(e-mail: rabieye@yahoo.com)

Cite: Rashad Yazdanifard, Meera Menon, and Mohammad Rabiul Islam , "Challenges of Addressing Certitude and Perception of Consumers Regarding e-Business ," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 2, no. 1, pp. 059-066, 2012.