Volume 1 Number 5 (Dec. 2011)
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IJEEEE 2011 Vol.1(5): 401-405 ISSN: 2010-3654
DOI: 10.7763/IJEEEE.2011.V1.66

Construction of Customer Relationship Management Model Based on Customer Life Cycle

Li Ju, Yu Xiaoting, Xu Wenbin, and Zhou Bei

Abstract—Data mining is the process of discovering connotative, previously unknown, potentially useful and understandable information from large datasets. Data from the database of decision domain is often uncertain and incomplete, and resulting in difficulty of knowledge discovery from this kind of data. The concept of CRM and data mining are discussed in this thesis. Based on that discussion the application of data mining in CRM is demonstrated.

Index Terms—CRM, rough set, data mining, customer classification.

J. Li, X. Yu, W. Xu, and B. Zhou are with School of Computer Science and Engineering, Chang Shu Institute of Technology, Changshu, Jiangsu, China(e-mail: liju284532@163.com; 1506030274@qq.com; 50003580@qq.com).

Cite: Li Ju, Yu Xiaoting, Xu Wenbin, and Zhou Bei , "Construction of Customer Relationship Management Model Based on Customer Life Cycle ," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 1, no. 5, pp. 401-405, 2011.

General Information

ISSN: 2010-3654 (Online)
Abbreviated Title: Int. J. e-Educ. e-Bus. e-Manag. e-Learn.
Frequency: Quarterly
Editor-in-Chief: Prof. Kuan-Chou Chen
Executive Editor: Ms. Nancy Lau
Abstracting/ Indexing: EBSCO, Google Scholar, Electronic Journals Library, QUALIS, ProQuest, INSPEC (IET)
E-mail: ijeeee@iap.org
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