Abstract—Data mining is the process of discovering connotative, previously unknown, potentially useful and understandable information from large datasets. Data from the database of decision domain is often uncertain and incomplete, and resulting in difficulty of knowledge discovery from this kind of data. The concept of CRM and data mining are discussed in this thesis. Based on that discussion the application of data mining in CRM is demonstrated.

Index Terms—CRM, rough set, data mining, customer classification.

J. Li, X. Yu, W. Xu, and B. Zhou are with School of Computer Science and Engineering, Chang Shu Institute of Technology, Changshu, Jiangsu, China(e-mail: liju284532@163.com; 1506030274@qq.com; 50003580@qq.com).

Cite: Li Ju, Yu Xiaoting, Xu Wenbin, and Zhou Bei , "Construction of Customer Relationship Management Model Based on Customer Life Cycle ," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 1, no. 5, pp. 401-405, 2011.