Abstract—The purpose of this paper is to explore the potential of synergising of two major theories that sprang from two entirely different disciplines, namely the human-computer interaction (HCI) and the arts. Indeed, there are vast and diverse gaps when two different theories, such as technology and art, are to be combined to develop a new element that complements to both disciplines. In this paper, the proposition is to measure the user experience when dealing with an art object that infuses with digital technology. Augmented reality (AR) derived from the HCI discipline and customarily to UX as a measurement tool. On the other hand, a comic is an aesthetic object that requires an aesthetic-friendly method as its measurement tool. Ultimately, this paper proposes an integration of the UX and AX theories to evaluate an AR comic.

Index Terms—Augmented reality, comic, user experience, aesthetic experience.

The authors are with Creative Multimedia Department, Universiti Pendidikan Sultan Idris, Perak, Malaysia (email: ekram@fskik.upsi.edu.my, zaffwan@fskik.upsi.edu.my).

Cite: Mohd Ekram AlHafis Bin Hashim, Muhammad Zaffwan Bin Idris, Che Soh Bin Said, "The Potential of Integrating User Experience (UX) and Aesthetic Experience (AX) in Augmented Reality Comic (AR Comic)," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 11, no. 1, pp. 34-41, 2021.

Copyright © 2021 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).