Abstract—The objective of this research is to present an exploratory study on the intention to adopt a new mobile commerce application in Nanjing, China. The application studied in this research is already being used by some customers around China. A formative structural equation model (SEM) is developed to assess the intention to adopt this new m-commerce application by sellers. A set of 9 indicators are used to build the final construct intention to adopt this new m-commerce application. It is found that perceived benefits, innovativeness and perceived enjoyment are significant factors influencing the adoption of a new mobile commerce application for the sample studied in Nanjing, China. Further research is needed to extend the results presented in this study to larger samples.

Index Terms—Formative model, mobile commerce, structural equation model (SEM), technology adoption.

Enrique B. Cedeno is with New York Institute of Technology, School of Management, Nanjing, China (email: eceden01@nyit.edu, rey@me.umn.edu).

Cite: Enrique B. Cedeno, "An Exploratory Study on the Intention to Adopt a New Mobile Commerce Application in Nanjing, China," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 9, no. 4, pp. 391-399, 2019.