Volume 8 Number 2 (Jun. 2018)
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IJEEEE 2018 Vol.8(2): 66-73 ISSN: 2010-3654
doi: 10.17706/ijeeee.2018.8.2.66-73

Online Purchase Intention Based on TAM and IAM: A Literature Review

Yu Wang
Abstract—With the popularity of Internet and the appearance of e-commerce, the issue about how to affect the purchase intentions of Internet users becomes one of the most popular topics in the research field of consumer behavior. Obviously, understanding the relevant mechanism contributes greatly to utilizing the influential factors to affect consumers. Among relevant researches, the researches based on the Technology Acceptance Model (TAM) and Information Adoption Model (IAM) are representative, valuable and practical. Hence, this article analyzes and summarizes the existing studies using TAM and IAM for studying online purchase intention respectively by dividing those studies into different categories: 1) using original model, 2) adding variables into the model and 3) building up complex models based on the model. Finally, implications are provided for future research and applications.

Index Terms—Technology acceptance model (TAM), information adoption model (IAM), purchase intention.

The author is with Department of Economic and Management, Tohoku University, 2 Chome-1-1 Katahira, Aoba Ward, Sendai City, Miyagi Prefecture, Japan (email: whc631211@vip.163.com).

Cite: Yu Wang, "Online Purchase Intention Based on TAM and IAM: A Literature Review," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 8, no. 2, pp. 66-73, 2018.

General Information

ISSN: 2010-3654
Frequency: Quarterly (Since 2015)
Editor-in-Chief: Prof. Kuan-Chou Chen
Executive Editor: Ms. Nancy Lau
Abstracting/ Indexing: Google Scholar, Electronic Journals Library, QUALIS, ProQuest, EI (INSPEC, IET)
E-mail: ijeeee@iap.org
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