Volume 8 Number 1 (Mar. 2018)
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IJEEEE 2018 Vol.8(1): 1-9 ISSN: 2010-3654
doi: 10.17706/ijeeee.2018.8.1.1-9

The Impact of Technological Capabilities on Online-to-Offline Commerce: A Case of Micro-enterprises’ Cluster Performance

Yao-Chin Lin, Wei-Hung Chen, Xin-Si Heng
Abstract—The purpose of this study is to explore the feasibility of micro-enterprise applications in e-commerce O2O and to understand the impact of ICT and non-ICT capacities in different O2O models on micro-enterprise performances; we try to explore its influencing factors. This study collects data through interviews and secondary data. Data analysis for each micro-enterprise cluster interviewed consisted by utilizing and categorizing the data collected during 7 interviews. According to the results of the interview, this study found several different clustering patterns, brand model, clustering innovation model, and e-commerce platform model.

Index Terms—Technological capabilities, online-to-offline Commerce, micro-enterprises’ cluster performance.

The authors are with Department of Information Management, Yuan Ze University, Taoyuan City, Taiwan (email: wehchen123@gmail.com).

Cite: Yao-Chin Lin, Wei-Hung Chen, Xin-Si Heng, "The Impact of Technological Capabilities on Online-to-Offline Commerce: A Case of Micro-enterprises’ Cluster Performance," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 8, no. 1, pp. 1-9, 2018.

General Information

ISSN: 2010-3654 (Online)
Abbreviated Title: Int. J. e-Educ. e-Bus. e-Manag. e-Learn.
Frequency: Quarterly
Editor-in-Chief: Prof. Kuan-Chou Chen
Executive Editor: Ms. Nancy Lau
Abstracting/ Indexing: EBSCO, Google Scholar, Electronic Journals Library, QUALIS, ProQuest, INSPEC (IET)
E-mail: ijeeee@iap.org
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