Abstract—The purpose of this study is to explore the feasibility of micro-enterprise applications in e-commerce O2O and to understand the impact of ICT and non-ICT capacities in different O2O models on micro-enterprise performances; we try to explore its influencing factors. This study collects data through interviews and secondary data. Data analysis for each micro-enterprise cluster interviewed consisted by utilizing and categorizing the data collected during 7 interviews. According to the results of the interview, this study found several different clustering patterns, brand model, clustering innovation model, and e-commerce platform model.

Index Terms—Technological capabilities, online-to-offline Commerce, micro-enterprises’ cluster performance.

The authors are with Department of Information Management, Yuan Ze University, Taoyuan City, Taiwan (email: wehchen123@gmail.com).

Cite: Yao-Chin Lin, Wei-Hung Chen, Xin-Si Heng, "The Impact of Technological Capabilities on Online-to-Offline Commerce: A Case of Micro-enterprises’ Cluster Performance," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 8, no. 1, pp. 1-9, 2018.