Volume 2 Number 1 (Feb. 2012)
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IJEEEE 2012 Vol.2(1): 044-051 ISSN: 2010-3654
DOI: 10.7763/IJEEEE.2012.V2.79

Actual and Perceived Consequences to Improper Online Privacy Management: A Pragmatic Approach

Zainab B. Nurudeen, Rashad Yazdan ifard, and Abdullahi A. Nasiru
Abstract—With the world now becoming a global village, most business have over the years migrated their businesses online commonly known as e-commerce. Though this new technology brings about a wider market reach and faster marketing for most companies, it has also raised the issue of trust between business owners and their customers. The customers want to be sure that their information will be kept private and also be conducted in a timely fashion accurately. The intention of this paper is to discuss the main issues concerned with consumer online privacy, how best to tackle these issues, possible technologies to address these issues and also focus on an aspect that has not been researched as much i.e. The user’s online privacy perception.

Index Terms—E-Commerce, consumer online privacy, trust, privacy perception.

Z. B. Nurudeen is with Multimedia Management in Limkokwing University of Technology, Cyberjaya, Malaysia. (E-mail: zainab.nurudeen@gmail.com). 
R. Yazdanifard is with Limkokwing University of Creative Technology in Center Of Post Graduate Studies and Faculty of Information and Communication Technology located in Cyberjaya, Malaysia. UCI (Unity College International) was his previous Employer (e-mail: rashadyazdanifard@yahoo.com). 
A. A. Nasiru is currently undergoing Msc. In Computer Networking in Limkokwing University of Technology, Cyberjaya, Malaysia. And is on study leave from the Lagos state University, Lagos, Nigeria (e-mail: nasbanjo@hotmail.com).

Cite: Zainab B. Nurudeen, Rashad Yazdan ifard, and Abdullahi A. Nasiru, "Actual and Perceived Consequences to Improper Online Privacy Management: A Pragmatic Approach ," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 2, no. 1, pp. 044-051, 2012.

General Information

ISSN: 2010-3654 (Online)
Abbreviated Title: Int. J. e-Educ. e-Bus. e-Manag. e-Learn.
Frequency: Quarterly
Editor-in-Chief: Prof. Kuan-Chou Chen
Executive Editor: Ms. Nancy Lau
Abstracting/ Indexing: EBSCO, Google Scholar, Electronic Journals Library, QUALIS, ProQuest, EI (INSPEC, IET)
E-mail: ijeeee@iap.org
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