Abstract—This paper focuses on the relationship between globalization and the adoption of a particular set of ICTs, namely the Internet and electronic commerce, at the firm level. The findings show that Globalization has differential effects on business to business and business to customer e-Commerce, however highly global firms are more likely to do business to business but less likely to do business to customer. The relationship between globalization and e-Commerce is complex and varied. The global firms use the technology more intensively, engaging in a wider variety of e-Commerce activities than less global firms.

Index Terms—Globalization; ICT; e-commerce; firm performance.

J. Totonchi is with Member of Faculty, Islamic Azad University, Yazd Branch, Iran and Ph.D. Student in Economics, University of Pune, India (ia.totonchi@yahoo.com).
K. Manshady is with Islamic Azad University, Yazd Branch Branch, Iran.

Cite: Jalil Totonchi and Kholamreza Manshady , "Relationship between Globalization and E-Commerce ," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 2, no. 1, pp. 083-087, 2012.