Abstract— Electronic Business is based on trust between the seller and the buyer. Trust is not an issue if seller and buyer know each other, and they have an existing business relationship. However, when there are no earlier experiences, when the customer is not familiar with the vendor or the products and services are new – trust can be challenging. If there is no knowledge whether the vendor is trustworthy, the buyer is trying to find different kinds of reviews and experiences from other customers to make sure the buying decision is right. Here we look at how these cues could be made available, and in this way adding value to both vendor and buyer. Ultimately, better information increases trust and helps in developing successful business.

Index Terms—Electronic business, experience, trust.

University of Turku, P.O. Box 181, 28101 Pori, Finland. (e-mail: seppo.sirkemaa@utu.fi).

Cite: Seppo J. Sirkemaa, " Electronic Business and Trust – Anything is Possible," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 10, no. 4, pp. 343-349, 2020.

Copyright © 2020 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).