Volume 5 Number 3 (Sept. 2015)
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IJEEEE 2015 Vol.5(3): 153-164 ISSN: 2010-3654
doi: 10.17706/ijeeee.2015.5.3.153-164

Salaried Employees and Adoption of e-Banking Delivery Channel: A Literature Review

Deepjyoti Choudhury, Dibyojyoti Bhattacharjee
Abstract—Over the last two centuries human race has created innumerable progresses in science, medicine and technology. The evidences of technology adaptation can be seen everywhere, from the large spacecraft to a small hand held smart phone. The dependencies on such technology have become inevitable and are now considered as the fourth necessity for life after air, water and food. In the current era of technology revolution, no industry in the world is untouched to the use of Information system and Banking Industry is no exception. Nowadays, banks are seeking alternative ways to provide and differentiate amongst their varied services. Customers, both corporate as well as retail, are no longer willing to queue in banks, or wait on the phone, for the most basic of services. Around the world, electronic banking services, whether delivered online or through other mechanisms, have spread quickly in recent years. This particular paper reviews the existing literature and tries to find the adoption characteristics and attitude of bank customers towards Electronic-banking (e-banking) delivery channels. During the course of literature review certain socio economic characteristics and demographic characteristics of bank customers has been found out in the context of electronic banking adoption and usage. The study tried to find out the research gap. Lastly the study also throws a light upon the existing positive relationship between e-banking satisfaction and spread of word of mouth and also the positive role played by e-banking delivery channels in developing loyalty.

Index Terms—Attitude, adoption, bank customers, delivery channels, e-banking.

Deepjyoti Choudhury is with the Department of Business Administration, Assam University, Silchar-788011, Assam, India.
Dibyojyoti Bhattacharjee is with the Department of Statistics, Assam University, Silchar-788011, Assam, India.

Cite: Deepjyoti Choudhury, Dibyojyoti Bhattacharjee, " Salaried Employees and Adoption of e-Banking Delivery Channel: A Literature Review," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 5, no. 3, pp.153-164, 2015.

General Information

ISSN: 2010-3654 (Online)
Abbreviated Title: Int. J. e-Educ. e-Bus. e-Manag. e-Learn.
Frequency: Quarterly
Editor-in-Chief: Prof. Kuan-Chou Chen
Executive Editor: Ms. Nancy Lau
Abstracting/ Indexing: EBSCO, Google Scholar, Electronic Journals Library, QUALIS, ProQuest, EI (INSPEC, IET)
E-mail: ijeeee@iap.org
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