Abstract— Online Shopping is increasingly becoming popular across the globe. This is relatively a new area of research, which gained significant growth and attention in last decade. This study conducts a bibliometric analysis of the “Online Shopping” research area by collecting research papers and data from Web of Science (WOS) for the period of 2000 to 2014. A total of 772 papers with 7,313 citations from WOS were found. Based on these papers and citations, it evaluates the research performance of journals, authors, and papers related to “Online Shopping” research area on the three evaluation criteria of productivity, sustainability, and impact. It was found from the analyses that Journal of Business Research, Marketing Science, Information & Management, and Psychology & Marketing are the top journals from all the three evaluation criteria of productivity, sustainability, and impact. However, research publications on Online Shopping or e-Commerce are fragmented and depending on the content and author’s preference, researches get published in various journals, sometimes related to Technology, Marketing, Operations, or Management area. Benbasat, Izak was the top author from productivity and sustainability perspective. He wrote 10 papers in 7 different years in the period 2000 to 2014. However, the highest cited paper had 995 citations, written by Gefen, D et al in 2003.

Index Terms— Bibliometric analysis, e-commerce, e-business, online shopping

The authors are with Yokohama National University, 79-1 Tokiwadai, Hodogaya-ku, Yokohama, Japan

Cite: Singh Mahendra, Matsui Yoshiki, " A Bibliometric Analysis on Online Shopping," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 5, no. 2, pp. 55-61, 2015.