Abstract— The effective design of online learning materials should be based on educational theory. The description of these learning theories can help to develop the process of learning for learner. Most online education institutions failed to deliver real value that could earn profitable return from learners. There are many reasons why online distance education institutions have failed, including high cost of technology, poor decisions, competition, and the absence of appropriate (or any) business strategies, especially market assessment of consumer demand. This paper investigates learning components that should be used when designing online materials. Also the use of value chain analysis that facilitate the strategic management of an organization. Results inform educators that one can use a combination of theories to develop online learning materials and value chain analysis can help an institution to determine which type of competitive advantage to follow and how to implement it. The paper discusses the learning theories that online materials will be based on and how to gain a competitive advantage to survive in highly competitive business environment.

Index Terms— Online learning, value chain analysis, social media.

Marwa A. Abdelaziz is with Faculty of Computer Sciences and Information Systems, Mansoura University, Mansoura, Egypt. Email: marwa.aabdelaziz@hotmail.com

Cite: Marwa A. Abdelaziz, " Proven Methods to Enhance e-Learning Process Using Social Media (Materials, Interaction, and Competitive Advantage)," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 5, no. 1, pp. 40-46, 2015.