Abstract— This paper attempts to develop an online reputation index of Turkish universities through their online impact and effectiveness. Using 16 different web based parameters and employing normalization process of the results, we have ranked websites of Turkish universities in terms of their web presence. This index is first attempt to determine the tools of reputation of Turkish academic websites and would be a basis for further studies to examine the relation between reputation and the online effectiveness of the universities.

Index Terms— Online reputation, webometrics, web mining, higher education.

M. L. Arslan is with Business Administration Department, Istanbul Medeniyet University, Istanbul, Turkey (e-mail: lutfi.arslan@medeniyet. edu.tr).
S. E. Şeker was with Computer Department, Istanbul University, Istanbul, Turkey. He is now with Business Administration Department, Istanbul Medeniyet University, Istanbul, Turkey (e-mail: sadi.seker@medeniyet. edu.tr).

Cite: Mehmet Lutfi Arslan and Sadi Evren Seker, " Web Based Reputation Index of Turkish Universities," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 4, no. 3, pp. 197-202, 2014.