Abstract— Tourism image is one of the factors that affect tourists choosing destinations. Internet is becoming one of the important ways that tourists collect the tourism information and perceive the tourism image. Internet becomes more and more important as the coming of information age. Basing on the survey data, this article analyze the influence of internet in the perceiving of tourism image in college students from overall and comparing point, and analyze how tourist perceive tourism destination image through Internet, the difference in perceiving tourism destination through Internet among tourists with different characters. At last, the article summarizes the features of tourists perceiving tourism image from Internet.

Index Terms— Internet, tourism destination image, students, perception.

Peng Ju is with the Tourism Management Department of Shenzhen Tourism College of Jinan University, China (e-mail: jupeng@sz.jnu.edu.cn).

Cite: Peng Ju, " Research on the Internet‟s Influence on Perceived Image of Tourism Destination: Based on University Students‟ Experience," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 4, no. 2, pp. 151-153, 2014.