Volume 3 Number 3 (Jun. 2013)
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IJEEEE 2013 Vol.3(3): 271-273 ISSN: 2010-3654
DOI: 10.7763/IJEEEE.2013.V3.238

The Genetic Algorithm Incorporates with Rough Set Theory—An Application in Marketing

Wen-Yau Liang
Abstract— This paper proposes the constrained clustering technique combining Genetic Algorithm (GA) and Rough set theory. Based on the result of clustering, Apriori is then used to generate the associate rules in products and marketing people can recommend related products to the targeting segment. The experiments had showed that the proposed approach is better than the other clustering methods.

Index Terms— Market segmentation, clustering, rough Set theory, genetic algorithm.

W. Y. Liang is with the Department of Information Management, National Changhua University of Education, Taiwan, ROC (e-mail: wyliang@cc.ncue.edu.tw ).

Cite: Wen-Yau Liang, " The Genetic Algorithm Incorporates with Rough Set Theory—An Application in Marketing," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 3, no. 3, pp. 271-273, 2013.

General Information

ISSN: 2010-3654 (Online)
Abbreviated Title: Int. J. e-Educ. e-Bus. e-Manag. e-Learn.
Frequency: Quarterly
Editor-in-Chief: Prof. Kuan-Chou Chen
Executive Editor: Ms. Nancy Lau
Abstracting/ Indexing: EBSCO, Google Scholar, Electronic Journals Library, QUALIS, ProQuest, EI (INSPEC, IET)
E-mail: ijeeee@iap.org
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