Volume 1 Number 3 (Aug. 2011)
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IJEEEE 2011 Vol.1(3): 223-227 ISSN: 2010-3654
DOI: 10.7763/IJEEEE.2011.V1.35

A Model for Trust-building in E-commerce from Consumer to Consumer Perspective in KSA

Sharfi M. Abbass and Othman Bin Ibrahim
Abstract—In this research, we proposed a bimodal aim to create a multilateral system to increase trust in e-commerce among consumers. It is based on Trusted Third Party (TTP), which establishes a database containing a unique number for each citizen Assurance Key (AK). AK is composed of 16 digits in addition to the number of number of the state that consists of the three digits, a symbol of the continent, and includes an image of the face of the citizen to check it out thru face recognition (FR) . Accordingly, these consumers can be buying and selling online which increases trust in e-commerce between the consumers; viz. C2C. This system helps to increase trust in the electronic transactions relating to e-government anywhere and anytime without physical attendance.

Index Terms—Trusted Third Party (TTP); consumer to consumer (C2C); Ecommerce; Assurance Key (AK); face recognition (FR)

S. M. Abbass is with the Computer science and information system. Universiti Teknologi Malaysia, Johor, Malaysia & Majmaah University, Majmaah KSA. (e-mail: Sharfi_islam@yahoo.com).
O. B. Ibrahim is with the Computer science and information system. Universiti Teknologi Malaysia. (e-mail: Othmanibrahim@utm.my).

Cite: Sharfi M. Abbass and Othman Bin Ibrahim, "A Model for Trust-building in E-commerce from Consumer to Consumer Perspective in KSA," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 1, no. 3, pp. 223-227, 2011.

General Information

ISSN: 2010-3654
Frequency: Quarterly (Since 2015)
Editor-in-Chief: Prof. Kuan-Chou Chen
Executive Editor: Mr. Ron C. Wu
Abstracting/ Indexing: Engineering & Technology Digital Library, Google Scholar, Electronic Journals Library, QUALIS, ProQuest, EI (INSPEC, IET)
E-mail: ijeeee@iap.org
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