DOI: 10.7763/IJEEEE.2011.V1.29
Electronic Customer Relationship Management Performance: Its Impact on Loyalty from Customers’ Perspectives
Index Terms—Customer loyalty, customer relationship management (CRM), e-customer relationship management performance, mobile phone services.
Nor Azila is currently an Associate Professor at College of Business, Northern University of Malaysia (UUM). She can be contacted by phone: 604-9285206; fax: 604-9285261; email: azila@uum.edu.my.
Cite: Nor Azila and Mohd Noor, "Electronic Customer Relationship Management Performance: Its Impact on Loyalty from Customers’ Perspectives," International Journal of e-Education, e-Business, e-Management and
e-Learning vol. 1, no. 2, pp. 181-186, 2011.
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